RE Manager

You will develop and lead the Customer Marketing strategy for a specific Retail Environment (RE)

What would be the responsibilities for this role

Developing trade segmentation and Go to Market Strategy

• Coordinating with Customer Development and Consumer Insights group to come up with relevant consumer/ shopper segmentation.

Leading shopper insight development and application by RE

• Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise for the retail environment, general shopping behavior and category-specific behavior
• Designing an effective 5P strategy for the RE which drives share gains in the category
• Consistently evaluate 5P performance in the RE and innovate to find new shopper solutions which are more impactful and cost effective
• Continually evaluate promo effectiveness of all programs rolled out in the RE and tak...