Job Description
Description
The Lead – Real Estate Expansion (New Cities) is responsible for launching and scaling new markets. This role owns the entire process end-to-end — from micro-market to handover to the Projects team. It involves driving the strategy for new cities, conducting feasibility studies (rental benchmarks and supply mapping), building a strong consultant network, managing end-to-end site acquisition, and leading cross-functional execution to establish the brand quickly and sustainably.
Years Of Exp
7 to 10 years
Skills Required
Real Estate Sales, Negotiation, site scouting
Role
Key Responsibilities
New Market Strategy & Planning
Delhi
Skills Required
Negotiation, Ms Office, Real Estate Sales
The Lead – Real Estate Expansion (New Cities) is responsible for launching and scaling new markets. This role owns the entire process end-to-end — from micro-market to handover to the Projects team. It involves driving the strategy for new cities, conducting feasibility studies (rental benchmarks and supply mapping), building a strong consultant network, managing end-to-end site acquisition, and leading cross-functional execution to establish the brand quickly and sustainably.
Years Of Exp
7 to 10 years
Skills Required
Real Estate Sales, Negotiation, site scouting
Role
Key Responsibilities
New Market Strategy & Planning
- Identify and evaluate potential new cities for expansion.
- Conduct deep-dive market feasibility (demographics, competition, rental benchmarks, legal environment).
- Create city-launch plans, including target locations and priority micro-markets.
- Build a strong ground network of brokers, developers, and landlords across new cities.
- Identify, evaluate, and shortlist properties aligned with expansion strategy.
- Lead commercial negotiations and close deals with landlords.
- Oversee due-diligence processes(DDR & LFR Process), documentation, and legal agreement closures.
- Ensure compliance with city-specific legal norms, licensing requirements, and statutory needs.
- Drive end-to-end execution with Projects, Design, Legal, Expansion, Finance
- Ensure timely handover, construction readiness, and pre-opening readiness.
- Own the project timelines and deliver store openings as per AOP.
- Support launch marketing plans and local market activation.
- Monitor early performance and coordinate with Operations to ensure stability.
- Mentor regional teams during new-city rollouts.
- Present new-city feasibility and expansion progress to senior leadership.
- Strong negotiation and stakeholder management
- Excellent communication and presentation skills
- Strategic thinking with strong execution capability
- High agility and ability to work in ambiguous, new-market environments
- Strong analytical skills; proficiency in MS Office & market research tools
- High travel readiness
- Qualification: Postgraduate degree (Sales & Marketing / Strategy / Finance preferred)
- 7+ years, with at least 4–5 years in new-market expansions
Delhi
Skills Required
Negotiation, Ms Office, Real Estate Sales
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