Job Description

Job Title: Regional Manager – Acquisition – North India (Schools English)
Region: South Asia
Department: Schools English
Reports to: Head – Schools English, South Asia
Location: New Delhi - India
Contract Type: (Insert – Full-time, Permanent/Fixed-term)
Role Type: Individual Contributor

Purpose of the Role

To lead new business development efforts for the Schools English portfolio in South Asia, with a focus on identifying, acquiring, and establishing Authorised Centres, Cambridge English Education Partners and Preparation Centres in partnership with new schools and school groups. This role will play a key part in expanding market presence and accelerating growth in priority geographies.

Key Responsibilities

New Business Development

  • Identify and prioritise high-potential schools, school groups, and educational networks for business development opportunities.
  • Develop and execute tailored outreach strategies to engage prospective partners and promote Schools English products and services.
  • Deliver compelling presentations and proposals that align with customer needs and strategic objectives.
  • Deliver on KPIs for new Authorised Centres, CEEPs and Preparation centres and manage the first delivery cycle before handing it to Key Accounts team.
  • Deliver on the GTM strategy for ILA and A&A solutions.

    • Pipeline Generation & Conversion

  • Build and maintain a strong and well-qualified sales pipeline through direct outreach, referrals, events, and marketing campaigns.
  • Lead the end-to-end conversion process — from lead qualification to agreement finalisation — ensuring a smooth handover to account management teams post-completion of the first cycle.
  • Collaborate with internal teams to ensure timely and high-quality responses to queries, and school requirements.

    • Market Engagement

  • Act as the primary representative of Schools English for new business conversations with school leaders, education boards, and other influencers.
  • Attend and speak at education forums, exhibitions, and networking events to raise awareness and visibility of Schools English offerings.

    • Stakeholder Collaboration

  • Work closely with Marketing to co-develop lead generation campaigns and targeted promotional material.
  • Liaise with Exams, Academic, and Operations teams to align on product delivery, timelines, and support structures for new schools.
  • Partner with other regional teams to coordinate outreach and share market intelligence.
  • Work closely with the K and CIE teams on ILA and A&A lead conversions and GTM

    • Data, Reporting & Insights

  • Maintain accurate and up-to-date records of outreach, pipeline, and conversion data in the CRM system.
  • Provide regular updates and performance reports to the Head of Schools English, including market insights and recommendations.
  • Use data analytics to evaluate the effectiveness of outreach efforts and inform future strategy.

    • Qualifications & Experience

    Essential:

  • Bachelor's degree in Business, Education, Marketing, or a related field.
  • Minimum years of experience in business development or sales, preferably in the education or BB services sector.
  • Demonstrated success in acquiring new clients or partners, especially in complex or high-value contexts.
  • Strong understanding of the school education ecosystem in India, and ideally across South Asia.
  • Excellent communication, presentation, and negotiation skills.

    • Desirable:

  • Experience working with schools offering international curricula (, Cambridge, IB).
  • Knowledge of the English language learning and exams landscape.
  • Familiarity with the Maldives, Nepal, Sri Lanka, and Bangladesh education markets.
  • Proficiency in CRM tools like Salesforce or Dynamics.
  • MBA or advanced degree is a plus.

    • Skills & Competencies

  • Strategic Sales & Prospecting
  • Relationship Building & Influence
  • Customer Engagement & Insight
  • Proposal Development & Pitching
  • Self-Management & Initiative
  • Strong Presentation & Communication
  • Collaboration & Cross-functional Alignment
  • Commercial & Market Awareness

    • Travel Requirements

  • Regular travel across India and priority markets

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