Regional Sales Manager

We are looking for a Regional Sales Manager (RSM) in Ontario, Canada, responsible for developing and maintaining strong, long-term relationships with a company’s most important clients, ensuring their satisfaction by deeply understanding their needs, proactively proposing solutions, and actively managing their accounts to maximize revenue and loyalty within the customer portfolio; essentially acting as the primary point of contact for all key client matters.

Responsibilities

• Relationship Building: Establish and maintain strong, trust-based relationships with key decision-makers at construction companies, rental fleets, and industrial clients.
• Customer Needs Analysis: Understand client operations, project requirements, and business goals to recommend Mobile Elevated Work Platform (MEWP) solutions that fit their needs.
• Strategic Account Planning: Create account plans to grow business with existing clients, identifying upsell opportunities for equipment, service packages, and training.
• Proactive Solution Provision: Anticipate client needs and present tailored MEWP solutions that improve productivity, safety, and operational efficiency.
• Contract Negotiation: Lead negotiations on equipment sales, rentals, and service agreements, ensuring mutually beneficial terms and fostering long‑term partnerships.
• Customer Satisfaction Management: Monitor client satisfaction, resolve concerns quickly, and maintain a high level of service quality.
• Stakeholder Management: Collaborate with internal teams—including operations, service, marketing, and product specialists—to ensure seamless delivery and support for client requirements.
• Reporting and Analysis: Track key account metrics, prepare performance reports, and identify areas to drive revenue growth and client success.

Experience

• Proven sales experience with a track record of success in managing high value customer accounts in equipment rental or OEM sales.
• Excellent communication and interpersonal skills to build strong relationships with clients.
• Strong analytical skills to identify customer needs and opportunities.
• Strategic thinking and ability to develop effective account plans.
• Negotiation skills to secure favorable contracts with key clients.
• In – depth knowledge of the industry and competitive landscape.
• Proficiency in CRM systems (Salesforce) and sales tools.
• Bachelor’s degree required or equivalent experience.
• Up to 75% of travel required.
• Position can work remote when necessary.
• Reports to Country Director.

Job Type: Full-time

Seniority level: Mid‑Senior level

Employment type: Full-time

Job function: Sales and Business Development

Industries: Machinery Manufacturing