Job Description
About Our Client
Job Description
The Regional Omnichannel Transformation Lead will be the single point of contact for their respective region in driving the offline transformation initiatives and premediate/mitigate risk & issues within their purview with a robust tracker.
1.Distributor-led expansion
the number of overall outlets via PSR incentive-based and Nielsen list
2.Distribution Architecture Revamp
1.Streamline and consolidate key distributors in top 200 towns
deeper penetration through super and sub-distributor (multi-layer distribution) in remaining/ long tail towns
3.Servicing frequency
1.Tailored visit frequency based on outlet needs and unlock capacity to drive new store addition
top outlets extraction
and grow share & sales in top outlets via retailer loyalty program and footprint expansion
5.Salesforce productivity
1.Increase +30% revenue/salesperson via strong adherence on market work (time in market, outlet visits per day, time in outlet)
& SFA adoption
the adoption of new ways of work with the improved DMS & SFA.
The Successful Applicant
A successful Regional Transformation Lead should have:
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