Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Data Operations Analyst - REMOTE. In this role, you will leverage data to enhance marketing effectiveness through targeted segmentation and database management. You'll collaborate with regional marketing teams to align data strategies with business objectives while ensuring data integrity and compliance with privacy laws. Your contributions will shape the future of our marketing initiatives and drive measurable results across various channels.
Accountabilities- Apply best practices to uphold high standards of data quality, facilitating precise audience and segmentation reporting and analysis.
- Lead continuous efforts to improve data quality within the database to maximize marketable audiences and database utilization.
- Create and develop segmentation models for improved audience targeting.
- Gather marketer requirements to build effec...
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