Job Description
· Plan, manage, coordinate and execute all webinars programs & initiatives.
· Conduct, gather and analyze market research to identify new opportunities.
· Evaluate current strategy and identify weaknesses.
· Develop and implement guidelines and protocols for conducting webinars.
· Select and implement the most appropriate web conferencing technology.
· Create, maintain and execute a webinar schedule.
· Organize registration and follow up for each webinar.
· Work closely with other marketing organizations to ensure the successful promotion of all webinars.
· Develop benchmark criteria to measure the effectiveness of the webinar program and implement improvements as required.
· Collaborate with internal stakeholders (marketing, sales, customer support, product management, etc.) and provide support for their initiatives.
· Measure the success of each webinar and report the results ...
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