Retail Sales Executive

Executive / Sr. Executive Retail Sales (Field)

Key Role:

• Execute New Product Introductions with clear market analysis and alignment with the category team.
• Oversee planogram planning, ensuring optimal brand placement and dominant shelf presence to maximize sell-out.
• Serve as the primary point of contact for assigned accounts, building and maintaining long-term relationships to foster brand loyalty.
• Manage purchase orders, inventory replenishment, and collections, ensuring prompt resolution of trade issues and operational matters.
• Support the end-to-end process of launching a new brand across SMT, Key Retail Outlets/A+ outlets, securing prime shelf space, and ensuring high brand visibility.
• Monitor and analyse competitor activities, brand performance metrics, and product expiry to maintain a competitive edge.
• Prepare regular reports on sales performance, stock movements, and promotional effectiveness to inform strategic decisions.
• Identify, onboard, and build strong partnerships with local, regional and selected key accounts.
• Develop and implement market-specific approaches for launching and scaling the brand, ensuring seamless setup and onboarding of new chain accounts.
• Drive the Monthly and quarterly sales planning process, using data-driven insights to shape entry strategies for a new brand in the SMT, Key Retail Outlets/A+ outlet landscape.
• Develop volume forecasts and sales targets for key product categories, ensuring a proactive approach to inventory levels and market demand.
• Collaborate with marketing to align trade promotions and activations that enhance brand visibility and customer engagement.
• Plan and execute Below-The-Line marketing activities tailored to the brand’s positioning, creating memorable in-store experiences to drive sales.

Educational Background: Bachelor’s Degree/ Business Administration, or a relevant field.

Experience: 5-8 years in SMT, A+ Outlets, Key Outlets Sales with proven success in launching or managing brands within organized trade environments.