Job Description
Executive / Sr. Executive Retail Sales (Field)
Key Role:
Execute New Product Introductions with clear market analysis and alignment with the category team.
Oversee planogram planning, ensuring optimal brand placement and dominant shelf presence to maximize sell-out.
Serve as the primary point of contact for assigned accounts, building and maintaining long-term relationships to foster brand loyalty.
Manage purchase orders, inventory replenishment, and collections, ensuring prompt resolution of trade issues and operational matters.
Support the end-to-end process of launching a new brand across SMT, Key Retail Outlets/A+ outlets, securing prime shelf space, and ensuring high brand visibility.
Monitor and analyse competitor activities, brand performance metrics, and product expiry to maintain a competitive edge.
Prepare regular reports on sales performance, stock movements, and promotional effectiveness to inform strategic decisions.
Identify, onboard, and build strong partnerships with local, regional and selected key accounts.
Develop and implement market-specific approaches for launching and scaling the brand, ensuring seamless setup and onboarding of new chain accounts.
Drive the Monthly and quarterly sales planning process, using data-driven insights to shape entry strategies for a new brand in the SMT, Key Retail Outlets/A+ outlet landscape.
Develop volume forecasts and sales targets for key product categories, ensuring a proactive approach to inventory levels and market demand.
Collaborate with marketing to align trade promotions and activations that enhance brand visibility and customer engagement.
Plan and execute Below-The-Line marketing activities tailored to the brand’s positioning, creating memorable in-store experiences to drive sales.
Educational Background: Bachelor’s Degree/ Business Administration, or a relevant field.
Experience: 5-8 years in SMT, A+ Outlets, Key Outlets Sales with proven success in launching or managing brands within organized trade environments.
Key Role:
Execute New Product Introductions with clear market analysis and alignment with the category team.
Oversee planogram planning, ensuring optimal brand placement and dominant shelf presence to maximize sell-out.
Serve as the primary point of contact for assigned accounts, building and maintaining long-term relationships to foster brand loyalty.
Manage purchase orders, inventory replenishment, and collections, ensuring prompt resolution of trade issues and operational matters.
Support the end-to-end process of launching a new brand across SMT, Key Retail Outlets/A+ outlets, securing prime shelf space, and ensuring high brand visibility.
Monitor and analyse competitor activities, brand performance metrics, and product expiry to maintain a competitive edge.
Prepare regular reports on sales performance, stock movements, and promotional effectiveness to inform strategic decisions.
Identify, onboard, and build strong partnerships with local, regional and selected key accounts.
Develop and implement market-specific approaches for launching and scaling the brand, ensuring seamless setup and onboarding of new chain accounts.
Drive the Monthly and quarterly sales planning process, using data-driven insights to shape entry strategies for a new brand in the SMT, Key Retail Outlets/A+ outlet landscape.
Develop volume forecasts and sales targets for key product categories, ensuring a proactive approach to inventory levels and market demand.
Collaborate with marketing to align trade promotions and activations that enhance brand visibility and customer engagement.
Plan and execute Below-The-Line marketing activities tailored to the brand’s positioning, creating memorable in-store experiences to drive sales.
Educational Background: Bachelor’s Degree/ Business Administration, or a relevant field.
Experience: 5-8 years in SMT, A+ Outlets, Key Outlets Sales with proven success in launching or managing brands within organized trade environments.
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