Retention Marketing

Job Location: HSR Layout, Bangalore (on-site)

We are seeking a detail-oriented and data-driven CRM Specialist to join our Customer Lifecycle team. As a CRM Specialist, you will be responsible for executing customer lifecycle campaigns, driving engagement, retention, and customer satisfaction through effective use of CRM tools and automation platforms. You will play a key role in understanding customer behavior and implementing targeted communication strategies.

Key Responsibilities:

1. Execute and manage CRM campaigns across the customer lifecycle (onboarding, engagement, retention, and re-engagement).

2. Work with customer data to identify touchpoints, pain points, and opportunities for engagement.

3. Build and run personalized communication plans and loyalty programs to drive customer stickiness.

4. Assist in the development of strategies to reduce churn and improve retention metri...