Retention Marketing Manager

Experience: Minimum 3 Years

Location: Gurgaon

Employment Type: Full-time

Job Overview

We are looking for a Assistant Manager - Retention Marketing with a strong strategic mindset and hands-on experience in lifecycle and retention marketing. The ideal candidate will be responsible for improving user engagement, retention, and lifetime value through data-driven campaigns across multiple channels using tools like CleverTap and similar CRM platforms.

Key Responsibilities

Own and execute the retention marketing strategy across the customer lifecycle (onboarding, engagement, reactivation, churn prevention).

Design, launch, and optimize multi-channel campaigns including push notifications, in-app messages, email, SMS, and WhatsApp.

Use CleverTap (or similar tools) to build user cohorts, journeys, and automation flows.

Analyze user behavior...