Retention Marketing Manager

Role Overview

We are seeking a Retention Marketing Manager who will own and drive customer lifecycle marketing

initiatives to maximize customer engagement, repeat purchase, loyalty, and lifetime value (LTV).

This role provides a unique opportunity to work closely with the founder and take full ownership of

retention marketing. You will be responsible for building the retention function and team from

scratch, creating scalable frameworks, and laying down the foundation for customer engagement

strategies that can fuel Vilvah’s next phase of growth.

Key Responsibilities

Retention & Lifecycle Marketing

• Develop and execute customer retention strategies to improve repeat purchase rates and

lifetime value.

• Build customer lifecycle journeys (onboarding, nurturing, win-back, reactivation, churn

prevention).

• Manage email, SMS, WhatsApp, and pu...