Job Description

Job description



Customer Retention Strategy and Execution:

  • Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints.
  • Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement.
    • Marketing Automation and Campaign Management:
  • Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage.
  • Collaborate in designing and executing customer journeys that support long-term retention goals.
    • Team Collaboration:
  • Work closely with the retention marketing team to manage projects and campaigns.
  • Provide input and support to ensure team goals are met.
    • Performance Analysis and Optimization:
  • Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates.
  • Assist in providing data-driven insights for continuous improvement of retention strategies.


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