Revenue Lead-Cross Sell (D2C/E-Comm)

Role Overview:

We are seeking a Revenue Lead – Cross Sell to drive growth in the fitness products business by increasing product adoption and engagement among the company’s gym user base.

This is a strategic and execution-oriented role at the intersection of commerce, brand, and consumer behavior. The ideal candidate will define the vision for cross-selling products, create a roadmap, and lead execution across multiple channels including offline (gyms) and digital (app, CRM, and marketing).

Key Responsibilities:

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  Own the Strategy: Define the long-term vision for product penetration and category growth among gym users. Build a clear, phased roadmap for driving first-time purchases and repeat sales.

  
  


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  Drive Growth: Execute cross-channel campaigns across gyms, the app, CRM, and paid marketing channels. Continuously track performance metrics and optimize for better results.

  
  


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  Build Awareness: Design and run targeted campaigns to improve category awareness and brand consideration within the gym user base. Work closely with brand marketing to ensure consistent messaging.

  
  


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  Understand the Customer: Segment the user base to identify high-opportunity cohorts and behavioral patterns. Build tailored journeys that drive engagement and conversions.

  
  


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  Collaborate Cross-Functionally: Partner with Operations, Product, Tech, and Category teams to ensure seamless execution and effective communication strategies.

  
  


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  Lead and Mentor: Manage a small team (2–4 members) of cross-sell and growth specialists to ensure high performance and accountability.

  
  

Qualifications & Skills:

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  6–10 years of experience in growth, business, or category roles within a consumer-facing (B2C) environment.

  
  


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  Proven track record in customer acquisition and cross-sell/upsell strategies.

  
  


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  Strong understanding of performance marketing, CRM, and BTL activations.

  
  


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  Experience in brand communication, campaign design, and messaging strategy.

  
  


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  Data-driven mindset with expertise in campaign analytics, funnel tracking, and performance dashboards.

  
  


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  Excellent cross-functional collaboration and stakeholder management skills.

  
  


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  Strong written and verbal communication abilities.

  
  

Success Metrics:

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  Increased product penetration and revenue from existing users.

  
  


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  Improved category awareness and brand consideration scores.

  
  


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  High ROI across CRM, digital, and offline (in-gym) channels.

  
  


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  Strong collaboration and execution consistency across teams.

  
  

Why Join:

This opportunity allows you to shape how millions of consumers discover and engage with fitness and wellness products through both physical and digital journeys. The role sits at the heart of a fast-growing consumer ecosystem where growth, creativity, and innovation are highly valued.