Job Description
Responsibilities
- Act as the operational bridge between Marketing, Sales, and Customer Success to ensure shared definitions, consistent reporting, and aligned revenue goals.
- Translate complex performance data into clear, actionable insights for executives and frontline leaders.
- Analyze Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) across all marketing channels (e.g., Google, Facebook, partner referrals), providing clear recommendations on where to increase or reduce spend based on downstream revenue impact.
- Identify funnel drop-off points across the buyer journey, including SDR qualification, SDR-to-AE handoffs, demo conversions, and deal closing stages.
- Build and maintain win/loss analysis frameworks to systematize feedback on why deals are won or lost, enabling Sales, Marketing, and Product teams to refine strategy.
- Partner with Sales Leadership to define and enforce clear entry and exit criteria...
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