Rob Mitchell

Profile: Liz Barrett’s dry-eye Field of Dreams now a reality

Liz Barrett is set to open her eighth Dry Eye Solution practice, in Melbourne, just a few years after opening the first in Erina, Central Coast. Images: Dry Eye Solution.

Liz Barrett’s bold move to open a standalone dry eye clinic appears to have paid off – she’s set to open No. 8, her first outside NSW. Insight asks how she’s done it and what comes next.

Build it and they will come.

That’s not usually a winning strategy when considering a business venture in relatively little-known territory.

And ignorance is not bliss when the banks are more interested in sound business knowledge and the bottom line.

But just as Kevin Costner’s character in the movie Field of Dreams felt compelled to carve a baseball diamond from a corn field, simply because the ghost of Shoeless Joe Jackson asked him to do it, a businesswoman in Australia has carved out a succ...