Sales Development Representative

Purpose

Generate qualified pipeline for Squiz's sales team by identifying, researching, and engaging target accounts through prospecting. Own the top of the funnel - turn cold prospects into warm, qualified opportunities.

Key Responsibilities

Outbound Prospecting

• Identify and research target accounts across key verticals (government, higher education, professional services, not-for-profit)
• Build lists of decision-makers (CMOs, Marketing Directors, CTOs, Digital Leaders)
• Execute multi-channel outreach (email, LinkedIn, phone) using personalized messaging
• Test and iterate messaging based on response rates and feedback
• Maintain consistent daily/weekly activity targets (calls, emails, connections)

Lead Qualification

• Qualify inbound and outbound leads using BANT or similar framework
• Conduct discovery calls to understand prospect needs, pain points, and fit
• Identify ...