Job Description

Job Description

This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office.

Role Overview

The Sales Manager is responsible for overseeing the individual assigned territories and being a contributor to ensure the achievement and exceeding of sales revenue targets for the team in accordance with the sales plan. The Sales Manager will provide a high level of prospecting, relationship building and account management to existing and prospective exhibitors to sell solutions which meet with the client’s needs.

Key Performance Indicators

  • Achievement of sales revenue targets within timelines
  • Achievement of KPI’s as set out by the Portfolio – phone time, F2F meetings, systems
  • Exhibitor satisfaction levels and retention
  • Timely & accurate reporting of sales results, pipeline and activities

    • Job Responsibilities

    Sales and Account Management

  • Drive Sales performance in the relevant product assignments, ensuring individual achievement of set revenue targets in accordance with the sales plan
  • Ensure the sales focus and direction is maintained and/or readjusted where necessary
  • Fielding incoming leads across assigned territories
  • Utilize resources to tailor sales approach to build new relationships and enhance existing relationships
  • Build and maintain strong client relationships

    • Customer retention

  • Understand client’s objectives and support them to achieve these through the event campaign
  • Maintain regular contact with existing clients throughout the event cycle
  • On-site account management to achieve high exhibitor satisfaction levels and retention

    • New business

  • Identify new prospects through use of industry media, social media, online resources, industry networking and company CRM
  • Developing new business and revenue streams, including sponsorship and other non-square metre revenue sources

    • CRM and Reporting

  • Overseeing the continual and accurate data capture of sales activities/calls and updating the CRM to ensure all opportunities and pipeline is up to date
  • Completion of sales progress reporting ( revenue vs target, activity reporting etc.)
  • Monitor the debt reports and assist the finance team with revenue collection
  • Ensure up to date market intelligence is available for the Head of Sales and Marketing Manager to assist with exprom and visprom campaigns
  • Continually monitor and research the market using online resources, gaining customer feedback, attending competitor events where appropriate, and industry networking
  • Awareness and understanding of floor plan optimisation
  • Ensure consistent and effective communication with other internal stakeholders pertaining to assigned products including operations, marketing, finance to maximise client experience and product delivery.
  • Perform any other duties commensurate with the grade and level of responsibility

    • Qualifications

  • Educated to degree level
  • Proven experience in a sales role
  • Arabic speaking would be preferable with effective verbal and written English communication.
  • Computer literate and proficient in the use of commonly used business software
  • Awareness of exhibition production
  • Experience of growing and developing new markets and products
  • Telesales, media sales or exhibition background

    • Additional Information

    We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at

    Our benefits include:

  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • A comprehensive company funded private medical insurance with international coverage
  • A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
  • Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
  • Recognition for great work, with global awards and kudos programmes
  • As an international company, the chance to collaborate with teams around the world

    • We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

    If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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