Job Description

JD: Sales Executive - TLR

Location: Kottayam


Job Purpose:

  • Meeting the territory’s sales (both volume & value) and collection targets.

  • Form the vital link between the Company & its customers.

    • Principal Accountabilities:


    Meeting the territory’s sales & collection targets:

  • Breaking down zone targets into customer targets at the start of the month

  • Visiting the customers as per the travel plan

  • Booking orders when visiting the customers

  • Checking stocks at customers place to confirm orders to be booked

  • Providing order status information to customers

  • Collecting cheques/DDs for collections

  • Ensuring that customers pay as per pay term, hence, track payments on customer visits

  • Sell complete product range

  • Upgrade customers to premium product

    • Creating a demand for the company’s products:

  • Engaging with buying houses personnel for product specification

  • Visiting the merchandisers, production team along with the regular purchase managers

  • Carrying the product promotion materials and making it available for the key decision makers

  • Organizing for product presentations and seminars

    •  Retaining existing customers:

  • Regular visitations as per the travel plan

  • Attending to customer queries promptly

  • Ensuring supplies in time

  • Liaising with office to address administration issues like credit/debit notes, shipment details in case of delays, status of orders given

  • Timely information about new products

  • Sharing relevant product information on features, benefits, correct usage

  • Maintain contacts in all relevant customer personnel in merchandising, design etc, other than purchase.

    •  Prospecting for new customers in order to expand the customer base:

  • Obtaining new customer information through various means as newspaper, customer referral, website etc.

  • Visiting new customers

  • Visiting uncovered areas in existing territory

    •  Market intelligence gathering:

  • Collecting competition information on new product launches, product prices etc .. from trade

  • Assessing competition share at customers

  • Gathering information on customers receiving specific recognition awards from competition for turnover etc.

  • Keeping regular tabs on competition activities like presentations, seminars etc..

  • Gathering competition materials and tools from the customers and updating the decision makers

    •  Implementing the company’s market strategies at the grass root level:

  • Implement price increase

  • Initiate direct supplies wherever possible

    •  Offering coats sewing solutions:

  • Ensuring a high level of customer service at the front line level in terms of product & technical information

  • Proper product recommendations / Thread advisory
  • Handling customer complaints quickly and efficiently, with minimum damage to the company’s image.

  • Timely submission of relevant reports

    • At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us

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