Job Description

The Sales Specialist is a sales professional responsible for leasing senior living communities within a particular geographic region. They are accountable for creating and following a strategic business plan, managing their sales lead bank in YARDI, driving lead generation efforts, creating urgency with prospects to drive sales results, managing sales conversions and following a sales process through closing move ins to achieve budgeted occupancy and revenue at for assignment communities.

Required Experience for a Sales Specialist:

  • Previous experience in sales with a proven track record of meeting and exceeding sales goals in the senior housing industry
  • Ability to conduct quality discovery conversations and match up our services to the prospect needs in order to advance prospects to resident move ins
  • Aggressive sales instinct with the ability to close while maintaining compassion for our seniors
  • Ability to manage time effectively in each facet of sales and marketing (lead generation, lead advancement, lead conversion, business development)
  • Must be able to build relationships quickly with team members and work collaboratively to reach community occupancy/revenue goals
  • Goal oriented and results-driven
  • Must possess excellent communication and presentation skills
  • Nimble and agile with problem-solving skills in order to determine solutions for clients and partner with community and regional leadership teams
  • Technically savvy in Microsoft programs and utilizing CRM software
  • Local travel will be required

    • Primary Responsibilities of a Sales Specialist:

  • Achieve budgeted occupancy and revenue goals for the community
  • Utilizes YARDI CRM to accurately manage sales lead bank, sales conversion ratios, and move in metrics
  • Identify and target new business development contacts to drive professional referrals
  • Make daily calls to prospects in YARDI CRM to schedule tours and virtual tours
  • Provides tours or virtual tours of senior housing communities to potential residents and referral sources
  • Plan and execute marketing initiatives and resident events
  • Be a trusted advisor for potential residents, their families and staff members
  • Promote American House culture, mission and standards in each community assignment
  • Communicate effectively and partner in cross functional collaboration throughout the organization
  • Complete weekly occupancy report, marketing plans, competitive analysis and all standards in sales & marketing playbook
  • Willingness to work a flexible schedule to include evenings, weekends, or “non-traditional” work hours per community assignment needs

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