Job Description

About Function/Department

Response is the Sales function of the Company and contributes over 90% to the Company’s top-line. The function has colleagues who are engaged in business planning, business development, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met. 

About the Position

The Sales team member for NBT within Response (Ad Sales function at BCCL) is tasked with driving the branch revenue across NBT – our language newspaper. The role focuses on growing revenue from existing language-first & language-exclusive accounts and tapping into potential language clients. The role holder will focus on both L2L (local to local) and L2O (local to others) business models, leveraging opportunities across clients and industry verticals within the assigned markets. The incumbent should execute the Languages Sales Strategy curated for the branch, meeting the annual sales targets and ensuring sustained year-on-year revenue growth and market share growth

Areas of Responsibility

Execute strategic sales plans to increase advertising revenue across verticals for NBT newspaper.

  • Focus on securing new business from both existing accounts (Language first or Language majority clients) and untapped languages clients (potential accounts that could advertise in languages).
  • Collaborate with other team members to identify cross-selling opportunities for existing English-majority accounts, expanding their advertising reach to language publications.
  • Identify new smart sell avenues, form the idea to execute, get sponsors, co-create the solution with the client and position the brand.
  • Brainstorm ideas with team members, support new initiatives and advertising solutions (beyond print) at branch-level.
  • In collaboration with the BHH, provide relevant input in setting achievable & ambitious annual sales targets (AOP) for each language product in the target markets.
  • Work closely with Languages Brand Teams to execute targeted strategies for maximizing revenue from languages advertising in the branch. This includes analyzing market potential data, understanding specific customer requirements, and tailoring solutions to capture untapped client opportunities.
  • Partner with Response Sales Teams to explore cross-selling strategies, bundling English & Languages products to provide comprehensive advertising solutions for clients.
  • Prepare and present monthly languages sales performance reports to the BHH & Branch Head.

  • Analytical & Numerical Proficiency - candidate must demonstrate numerical aptitude and be comfortable working with data to drive business insights. Proficiency in Microsoft Excel, including the ability to use functions such as Pivot Tables, basic formulas, and data analysis tools. The role needs comfort with interpreting numbers, preparing performance dashboards, and drawing actionable insights from client data and sales trends.

    • Educational Qualifications Required

    Master’s degree (MBA/PGDM) in Sales or Marketing

    Relevant Experience

  • 4+ years of experience
  • Strong Communication 
  • Presentation and Convincing Skills
  • Ability to deliver within strict deadlines
  • Knowledge of media, advertising, clients and agency businesses will be preferred.

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