Salesforce Loyalty Cloud Architect

Roles & Responsibilities

·Own end-to-end loyalty architecture, define target state and roadmap aligned with business OKRs.

·Design loyalty programs: tiers, point economics, multipliers, benefit catalogs, expirations.

·Partner with Finance for liability modeling & reconciliation.

·Establish member 360 mapping between Loyalty Cloud and FSC (Person/Household).

·Integrate with core systems & third parties to orchestrate accrual/redemption events.

·Build digital member experiences via Experience Cloud and mobile-friendly components.

·Define journeys via Marketing Cloud/Engagement & segmenting in Data Cloud.

·Govern privacy & access: roles, sharing, consent, data retention.

·Operationalize platform monitoring, alerts, runbooks & issue playbooks.

·Create solution diagrams, sequen...