Job Description
Role Responsibilities:
- Design and execute SFMC-based multi-channel campaigns and customer journeys
- Lead development and integration efforts using Apex, VisualForce, and REST/SOAP APIs
- Collaborate with marketing and product teams to align business and technical goals
- Ensure scalable, high-performance Salesforce solutions aligned with best practices
Key Deliverables:
- Functional, integrated Salesforce Marketing Cloud campaigns
- Custom Salesforce solutions using Apex and VisualForce
- End-to-end technical documentation and deployment support
- Performance tracking and optimization via data analysis and A/B testing
Skills Required
Data Analysis, a/b testing, Apex Programming, Visualforce Pages
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