Salesforce Performance Planner – CRM

Role: Salesforce Planner

Location: Gurgaon

About Us:

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

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Key responsibilities

• Performance planning and reviews

• Run pre-flight reviews for each pilot and major campaign: audience, data extensions and field readiness, content and links, journey logic, exit criteria, UTM discipline and tracking.

• Define success metrics and target lift; confirm Minimum Detectable Effect and test length with the Insights Analyst.

• Produce a ...