Job Description
Position – Business Development Officer/Executive – Ready To Drink
HQ Location- Jaipur, Rajasthan
Role/Market Scope- Rajasthan & Haryan
Reporting to – Regional Sales Head & Category Head
Objective
Lead the channel and commercial expansion of Nestlé Ready-to-Drink (RTD) beverage portfolio at Regional level. Responsible for strategy execution with trade partners, and drive RTD product penetration and profitability through innovative go-to-market plans.
Channel Strategy & Business Development
+ Define and execute RTD channel strategy—whether modern trade, general trade, HORECA for long-term sustainable growth
+ Identify and prioritize new channel opportunities; develop tailored channel plans aligned with consumer and category insights.
Distribution & RoutetoMarket
+ Expand and optimize RTD distribution footprint through negotiation and coordination with distributors, wholesalers, and field teams.
+ Implement effective merchandising and in-store strategies in collaboration with category , field sales and trade teams.
Customer & Stakeholder Management
+ Build strong relationships with key accounts (retailers, e-tailers, distributors), presenting fact-based selling proposals and managing commercial negotiations.
+ Collaborate internally with marketing, supply chain, and finance to execute channel initiatives successfully.
Data-Driven Insights & Analysis
+ Gather market, consumer, and trade data to derive actionable insights, inform channel strategies, and track performance against KPIs.
+ Evaluate promotions and campaigns, assessing effectiveness and making data-led recommendations.
CrossFunctional stakeholder
+ Partner with business team, field sales officers, distributors, channel category, supply chain team to align on execution on product launches, activations, and trade programs.
+ Guide & lead field sales teams to get the plans execute on defined timelines
+ Handling RTD secondary sales force for strong execution
Required Qualifications
+ Education: Bachelor’s degree in Business, Marketing, or related fields; MBA preferred.
+ Experience: 3–7 years in FMCG sales, trade or RTD/beverage channels.
Core Competencies:
+ Channel development, excellent negotiation and customer relationship skills
+ Analytical thinking and market insight generation
+ Ability to lead cross-functional teams and drive results through matrix teams
Personal Attributes:
+ Entrepreneurial mindset, self-starter, and result-oriented
+ Strong communication skills and stakeholder engagement
+ High integrity, resilience, and ability to thrive in a fast-paced environment
HQ Location- Jaipur, Rajasthan
Role/Market Scope- Rajasthan & Haryan
Reporting to – Regional Sales Head & Category Head
Objective
Lead the channel and commercial expansion of Nestlé Ready-to-Drink (RTD) beverage portfolio at Regional level. Responsible for strategy execution with trade partners, and drive RTD product penetration and profitability through innovative go-to-market plans.
Channel Strategy & Business Development
+ Define and execute RTD channel strategy—whether modern trade, general trade, HORECA for long-term sustainable growth
+ Identify and prioritize new channel opportunities; develop tailored channel plans aligned with consumer and category insights.
Distribution & RoutetoMarket
+ Expand and optimize RTD distribution footprint through negotiation and coordination with distributors, wholesalers, and field teams.
+ Implement effective merchandising and in-store strategies in collaboration with category , field sales and trade teams.
Customer & Stakeholder Management
+ Build strong relationships with key accounts (retailers, e-tailers, distributors), presenting fact-based selling proposals and managing commercial negotiations.
+ Collaborate internally with marketing, supply chain, and finance to execute channel initiatives successfully.
Data-Driven Insights & Analysis
+ Gather market, consumer, and trade data to derive actionable insights, inform channel strategies, and track performance against KPIs.
+ Evaluate promotions and campaigns, assessing effectiveness and making data-led recommendations.
CrossFunctional stakeholder
+ Partner with business team, field sales officers, distributors, channel category, supply chain team to align on execution on product launches, activations, and trade programs.
+ Guide & lead field sales teams to get the plans execute on defined timelines
+ Handling RTD secondary sales force for strong execution
Required Qualifications
+ Education: Bachelor’s degree in Business, Marketing, or related fields; MBA preferred.
+ Experience: 3–7 years in FMCG sales, trade or RTD/beverage channels.
Core Competencies:
+ Channel development, excellent negotiation and customer relationship skills
+ Analytical thinking and market insight generation
+ Ability to lead cross-functional teams and drive results through matrix teams
Personal Attributes:
+ Entrepreneurial mindset, self-starter, and result-oriented
+ Strong communication skills and stakeholder engagement
+ High integrity, resilience, and ability to thrive in a fast-paced environment
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