Job Description

What you'll be doing

We are looking for a Search Analyst to monitor, analyse, and report on Google search performance across both paid (PPC) and organic (SEO) channels. This role is responsible for delivering a holistic view of search performance, including combined metrics such as total click-through and overall search visibility. You will also translate market and search insights into clear context on user intent and search behaviour to support marketing and product decisions.

Key Responsibilities:

  • Monitor and report on Google search performance across PPC and SEO, including impressions, clicks, CTR, conversions, and spend.
  • Develop and maintain dashboards and recurring reports that provide a combined view of paid and organic search performance.
  • Analyse combined search metrics ( total CTR, blended click share, cannibalization or lift between PPC and SEO).
  • Identify trends, opportunities, and risks in search performance based on keywo...

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