Search Engine Marketing Manager

Job Title: Senior Manager – Paid Media

Location: Gurgaon / Hybrid

Experience: 6+ Years

Industry: Digital Marketing / Performance Marketing

Reporting to: VP, Paid Media

Role Overview

We are looking for a Senior Manager – Paid Media who has hands-on expertise in managing high-budget performance campaigns for D2C and e-commerce brands , primarily across domestic (India) clients . The ideal candidate should be highly data-driven, capable of scaling accounts with monthly spends ranging between ₹50 lakhs to ₹1 crore , and experienced in managing and mentoring a paid media team.

Key Responsibilities

• Own and scale paid media campaigns for D2C & e-commerce brands
• Manage monthly ad spends of ₹50 Lakhs – ₹1 Crore
• Plan & optimize campaigns across Google Ads & Meta (Facebook/Instagram)
• Drive performance metrics like ROAS, CPA, CAC & revenue
• Lead funnel-based strategies (acquisition, retargeting & retention)
• Manage client communication, reviews & performance discussions
• Mentor and manage a team of paid media executives/managers
• Work closely with creative, SEO & analytics teams

Required Skills & Experience

• 6+ years of experience in Paid Media / Performance Marketing
• Strong hands-on expertise in Google Ads & Meta Ads
• Extensive experience with D2C & e-commerce brands
• Experience handling large domestic ad budgets
• Strong understanding of e-commerce metrics & attribution
• Agency experience preferred