Job Description
SEO Analyst - Y-Axis
Work Mode: Work from Office
Location: Hyderabad
Education: Any Degree (Marketing, Computer Science, or related field preferred)
Employment Type: Permanent
Technical Skills
Core SEO: On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, Content Optimization, Schema Markup, Core Web Vitals
Next-Gen SEO:
AIO (AI Optimization) - Optimizing for AI-powered search and AI content detection
AEO (Answer Engine Optimization) - Optimization for voice search, featured snippets, and direct answers
GEO (Generative Engine Optimization) - Optimization for AI-generated search results (Google SGE, Bing Chat, etc.)
SXO (Search Experience Optimization) - Holistic approach combining SEO with UX optimization
E-E-A-T Optimization - Experience, Expertise, Authoritativeness, and Trustworthiness signals
Platforms & CMS: Word Press, Drupal, Headless CMS platforms
Analytics & Tracking: Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, Looker Studio (Data Studio), Microsoft Clarity, Hotjar
Tools & Technologies
SEO Platforms: SEMRush, Ahrefs, Moz Pro, Screaming Frog, Google Keyword Planner, Surfer SEO
AI & Content Tools: Chat GPT, Claude, Jasper, Clearscope, Market Muse, Frase
Technical SEO: Page Speed Insights, GTmetrix, Lighthouse, Schema Markup Validator
Rank Tracking: SEMrush Position Tracking, Ahrefs Rank Tracker, Google Search Console Performance
Candidate Profile
1. Demonstrate comprehensive understanding of traditional and AI-driven search engine algorithms, ranking factors, and the evolving search landscape
2. Possess experience with international and multilingual SEO, managing websites across different regions with knowledge of hreflang implementation and geo-targeting
3. Understand AI-generated search experiences and optimization strategies for platforms like Google SGE, Bing Chat, Perplexity, and other generative AI search engines
4. Capable of optimizing content for voice search, featured snippets, People Also Ask sections, and zero-click searches
5. Skilled in implementing structured data (Schema.org) to enhance search appearance and enable rich results
6. Experience with Core Web Vitals optimization and understanding of how page experience signals impact rankings
7. Strong analytical mindset with ability to interpret complex data sets and translate insights into actionable strategies
8. Excellent written and verbal communication skills with ability to explain technical concepts to non-technical stakeholders
9. Proven track record of improving organic visibility, traffic growth, and conversion rates through data-driven SEO strategies
10. Ability to manage multiple client projects simultaneously while maintaining quality and meeting deadlines
11. Experience in creating high-quality backlink strategies focused on relevance and authority rather than quantity
Job Description
The SEO Analyst will be responsible for driving organic growth through comprehensive SEO strategies that encompass traditional search optimization and next-generation search experiences. This role requires staying at the forefront of SEO evolution, including AI-powered search, answer engines, and search experience optimization.
Key Responsibilities
Strategic SEO Management:
1. Develop and execute comprehensive SEO strategies incorporating traditional SEO, AIO, AEO, GEO, and SXO principles to maximize organic visibility across all search touchpoints
2. Optimize content and technical elements for AI-powered search engines and generative AI platforms (Google SGE, Bing Chat, Perplexity, etc.)
3. Implement Answer Engine Optimization (AEO) strategies to capture featured snippets, knowledge panels, People Also Ask sections, and voice search results
4. Enhance Search Experience Optimization (SXO) by aligning SEO efforts with user experience, page speed, mobile responsiveness, and engagement metrics
5. Monitor and improve E-E-A-T signals through content strategy, author credentials, citations, and trust-building initiatives
Technical SEO & Performance: 6. Conduct comprehensive technical SEO audits identifying crawlability issues, indexation problems, site architecture flaws, and Core Web Vitals optimization opportunities
7. Implement and maintain structured data markup (Schema.org) to enable rich results, increase SERP visibility, and improve AI understanding of content
8. Diagnose and prioritize website performance issues including page speed, mobile usability, Java Script rendering, and crawl efficiency
9. Collaborate with development teams to ensure SEO best practices are integrated into website architecture, including proper implementation of hreflang, canonical tags, and XML sitemaps
10. Monitor Core Web Vitals (LCP, FID, CLS) and work cross-functionally to achieve optimal page experience scores
Content & Keyword Strategy: 11. Conduct advanced keyword research analyzing search intent, semantic relationships, and topic clusters for traditional and AI-driven search
12. Optimize content for natural language processing (NLP) and entity-based search, ensuring content answers user queries comprehensively
13. Create search-optimized content elements including meta titles, meta descriptions, header tags, image alt text, and internal linking structures
14. Develop content strategies that address all stages of the user journey and optimize for zero-click searches while maintaining click-through rates
15. Optimize content for conversational queries and voice search patterns, focusing on question-based keywords and long-tail variations
Analytics & Reporting: 16. Design and maintain comprehensive SEO dashboards tracking organic traffic, keyword rankings, conversion rates, domain authority, and engagement metrics
17. Analyze traffic patterns, user behavior, and conversion funnels to identify optimization opportunities and growth strategies
18. Monitor web traffic KPIs including organic sessions, unique visitors, bounce rates, dwell time, and pages per session
19. Provide actionable monthly reports to marketing teams and senior management with clear insights, trend analysis, and strategic recommendations
20. Track and report on AI-generated search visibility, featured snippet ownership, and zero-click search performance
Competitive Intelligence & Link Building: 21. Conduct competitive analysis examining rival SEO strategies, content gaps, backlink profiles, and market positioning
22. Develop and execute white-hat link building strategies focused on acquiring high-quality, relevant backlinks from authoritative domains
23. Monitor industry trends, algorithm updates, and emerging search technologies to maintain competitive advantage
24. Research and implement latest SEO innovations, tools, and best practices to continuously improve campaign efficiency
Collaboration & Leadership: 25. Work alongside editorial, content, and marketing teams to infuse SEO best practices into all content creation and campaign planning
26. Coordinate with web development and UX teams to implement technical SEO improvements and enhance search experience
27. Recommend website architecture modifications, content enhancements, and linking strategies to improve target keyword positions
28. Generate high-quality organic leads through strategic optimization aligned with business objectives
Key Performance Indicators
Organic traffic growth (month-over-month and year-over-year) Keyword ranking improvements for target terms
Domain authority and page authority progression Featured snippet and SERP feature capture rate
Organic conversion rate and lead quality
Core Web Vitals scores and page experience metrics Backlink profile growth (quality over quantity)
AI search visibility and generative engine presence Technical SEO health score improvements
Desired Qualities
Passionate about staying current with rapidly evolving search landscape Data-driven decision maker with strong analytical capabilities
Creative problem solver who can adapt strategies to algorithm changes Excellent communicator who can simplify complex SEO concepts Self-motivated with ability to work independently and collaboratively Detail-oriented with strong project management skills
Results-focused with commitment to measurable outcomes
Work Mode: Work from Office
Location: Hyderabad
Education: Any Degree (Marketing, Computer Science, or related field preferred)
Employment Type: Permanent
Technical Skills
Core SEO: On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, Content Optimization, Schema Markup, Core Web Vitals
Next-Gen SEO:
AIO (AI Optimization) - Optimizing for AI-powered search and AI content detection
AEO (Answer Engine Optimization) - Optimization for voice search, featured snippets, and direct answers
GEO (Generative Engine Optimization) - Optimization for AI-generated search results (Google SGE, Bing Chat, etc.)
SXO (Search Experience Optimization) - Holistic approach combining SEO with UX optimization
E-E-A-T Optimization - Experience, Expertise, Authoritativeness, and Trustworthiness signals
Platforms & CMS: Word Press, Drupal, Headless CMS platforms
Analytics & Tracking: Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, Looker Studio (Data Studio), Microsoft Clarity, Hotjar
Tools & Technologies
SEO Platforms: SEMRush, Ahrefs, Moz Pro, Screaming Frog, Google Keyword Planner, Surfer SEO
AI & Content Tools: Chat GPT, Claude, Jasper, Clearscope, Market Muse, Frase
Technical SEO: Page Speed Insights, GTmetrix, Lighthouse, Schema Markup Validator
Rank Tracking: SEMrush Position Tracking, Ahrefs Rank Tracker, Google Search Console Performance
Candidate Profile
1. Demonstrate comprehensive understanding of traditional and AI-driven search engine algorithms, ranking factors, and the evolving search landscape
2. Possess experience with international and multilingual SEO, managing websites across different regions with knowledge of hreflang implementation and geo-targeting
3. Understand AI-generated search experiences and optimization strategies for platforms like Google SGE, Bing Chat, Perplexity, and other generative AI search engines
4. Capable of optimizing content for voice search, featured snippets, People Also Ask sections, and zero-click searches
5. Skilled in implementing structured data (Schema.org) to enhance search appearance and enable rich results
6. Experience with Core Web Vitals optimization and understanding of how page experience signals impact rankings
7. Strong analytical mindset with ability to interpret complex data sets and translate insights into actionable strategies
8. Excellent written and verbal communication skills with ability to explain technical concepts to non-technical stakeholders
9. Proven track record of improving organic visibility, traffic growth, and conversion rates through data-driven SEO strategies
10. Ability to manage multiple client projects simultaneously while maintaining quality and meeting deadlines
11. Experience in creating high-quality backlink strategies focused on relevance and authority rather than quantity
Job Description
The SEO Analyst will be responsible for driving organic growth through comprehensive SEO strategies that encompass traditional search optimization and next-generation search experiences. This role requires staying at the forefront of SEO evolution, including AI-powered search, answer engines, and search experience optimization.
Key Responsibilities
Strategic SEO Management:
1. Develop and execute comprehensive SEO strategies incorporating traditional SEO, AIO, AEO, GEO, and SXO principles to maximize organic visibility across all search touchpoints
2. Optimize content and technical elements for AI-powered search engines and generative AI platforms (Google SGE, Bing Chat, Perplexity, etc.)
3. Implement Answer Engine Optimization (AEO) strategies to capture featured snippets, knowledge panels, People Also Ask sections, and voice search results
4. Enhance Search Experience Optimization (SXO) by aligning SEO efforts with user experience, page speed, mobile responsiveness, and engagement metrics
5. Monitor and improve E-E-A-T signals through content strategy, author credentials, citations, and trust-building initiatives
Technical SEO & Performance: 6. Conduct comprehensive technical SEO audits identifying crawlability issues, indexation problems, site architecture flaws, and Core Web Vitals optimization opportunities
7. Implement and maintain structured data markup (Schema.org) to enable rich results, increase SERP visibility, and improve AI understanding of content
8. Diagnose and prioritize website performance issues including page speed, mobile usability, Java Script rendering, and crawl efficiency
9. Collaborate with development teams to ensure SEO best practices are integrated into website architecture, including proper implementation of hreflang, canonical tags, and XML sitemaps
10. Monitor Core Web Vitals (LCP, FID, CLS) and work cross-functionally to achieve optimal page experience scores
Content & Keyword Strategy: 11. Conduct advanced keyword research analyzing search intent, semantic relationships, and topic clusters for traditional and AI-driven search
12. Optimize content for natural language processing (NLP) and entity-based search, ensuring content answers user queries comprehensively
13. Create search-optimized content elements including meta titles, meta descriptions, header tags, image alt text, and internal linking structures
14. Develop content strategies that address all stages of the user journey and optimize for zero-click searches while maintaining click-through rates
15. Optimize content for conversational queries and voice search patterns, focusing on question-based keywords and long-tail variations
Analytics & Reporting: 16. Design and maintain comprehensive SEO dashboards tracking organic traffic, keyword rankings, conversion rates, domain authority, and engagement metrics
17. Analyze traffic patterns, user behavior, and conversion funnels to identify optimization opportunities and growth strategies
18. Monitor web traffic KPIs including organic sessions, unique visitors, bounce rates, dwell time, and pages per session
19. Provide actionable monthly reports to marketing teams and senior management with clear insights, trend analysis, and strategic recommendations
20. Track and report on AI-generated search visibility, featured snippet ownership, and zero-click search performance
Competitive Intelligence & Link Building: 21. Conduct competitive analysis examining rival SEO strategies, content gaps, backlink profiles, and market positioning
22. Develop and execute white-hat link building strategies focused on acquiring high-quality, relevant backlinks from authoritative domains
23. Monitor industry trends, algorithm updates, and emerging search technologies to maintain competitive advantage
24. Research and implement latest SEO innovations, tools, and best practices to continuously improve campaign efficiency
Collaboration & Leadership: 25. Work alongside editorial, content, and marketing teams to infuse SEO best practices into all content creation and campaign planning
26. Coordinate with web development and UX teams to implement technical SEO improvements and enhance search experience
27. Recommend website architecture modifications, content enhancements, and linking strategies to improve target keyword positions
28. Generate high-quality organic leads through strategic optimization aligned with business objectives
Key Performance Indicators
Organic traffic growth (month-over-month and year-over-year) Keyword ranking improvements for target terms
Domain authority and page authority progression Featured snippet and SERP feature capture rate
Organic conversion rate and lead quality
Core Web Vitals scores and page experience metrics Backlink profile growth (quality over quantity)
AI search visibility and generative engine presence Technical SEO health score improvements
Desired Qualities
Passionate about staying current with rapidly evolving search landscape Data-driven decision maker with strong analytical capabilities
Creative problem solver who can adapt strategies to algorithm changes Excellent communicator who can simplify complex SEO concepts Self-motivated with ability to work independently and collaboratively Detail-oriented with strong project management skills
Results-focused with commitment to measurable outcomes
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