Search Engine Optimization Manager

SEO Leader – AI-First Search & Discovery (Agency Experience Mandatory)

Role Summary:

We are hiring an SEO Leader from a digital agency background who has built, scaled, and owned SEO as a commercial growth function across multiple brands. This role goes far beyond traditional keyword-led SEO or reporting-driven execution.

You will lead AI-first search and discovery , where brand visibility extends beyond Google into LLMs and AI platforms such as ChatGPT, Gemini, Perplexity, and emerging generative search interfaces—while maintaining strong SEO fundamentals.

This is a hands-on leadership role with direct accountability for growth, delivery, and revenue impact.

Mandatory Background Requirement

This role requires prior experience in a digital marketing / growth agency .

Candidates with only in-house SEO experience will not be considered.

Key Responsibilities

AI-First SEO Strategy & Growth

• Define and own an AI-first SEO strategy aligned with client and business revenue goals
• Drive organic growth across:
• Traditional search engines
• AI-powered discovery and generative search platforms
• Identify and execute scalable opportunities across:
• Technical SEO
• Content systems and frameworks
• Authority building and digital PR
• AI / LLM visibility and brand discoverability

Execution Ownership (No Hand-offs)

• Lead SEO from strategy to implementation to results
• Work closely with content, tech, product, and revenue teams to ensure execution speed
• Convert insights into action—not decks, audits, or theoretical recommendations
• Thrive in a fast-paced, multi-account agency environment

Client & Commercial Accountability

• Own KPIs tied to growth, leads, pipeline, or revenue (traffic alone is insufficient)
• Present outcomes with clear commercial context to internal stakeholders and clients
• Balance long-term SEO strategy with short-term performance delivery
• Manage priorities across multiple brands, verticals, and stakeholders

Team Leadership & Scale

• Lead, mentor, and performance-manage SEO team members
• Build scalable agency-ready SEO processes, playbooks, and operating models
• Ensure consistency, quality, and measurable impact across accounts

Innovation & Continuous Learning

Stay ahead of:

• AI search evolution and LLM behaviour
• Algorithmic and platform changes
• Run structured experiments, capture learnings, and systemise what works
• Continuously improve SEO performance through data-led iteration

Who This Role Is For

• You have 4+ years of SEO experience in a digital agency
• You are comfortable owning outcomes, not just activity
• You understand AI / LLM optimisation and modern search discovery
• You have managed teams and handled client-facing accountability
• You operate as a Builder, Owner, and Operator

What Will Disqualify You

• No prior agency experience
• Experience limited to on-page SEO or monthly reporting
• No ownership of commercial or revenue-linked metrics
• Dependence on others for implementation

Experience & Profile

• Minimum 4+ years of SEO experience in a digital/growth agency
• Demonstrated success driving organic growth tied to business impact
• Experience managing multiple accounts and cross-functional teams
• Strong grounding in SEO fundamentals combined with AI-first thinking

Mindset We Are Looking For

Builder | Owner | Operator: You take responsibility, execute decisively, and measure success by results.