Job Description
About the Role
Key Responsibilities
Talent Space is seeking a forward-thinking strategist to bridge the gap between traditional Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). This role is 100% remote with quarterly travel to California.
Key Responsibilities
- Advanced SEO & GEO Strategy:
- Move beyond traditional keywords to ensure search engines understand the relationships between our brands, conditions, and scientific data.
- Lead the strategy for "Answer Engine Optimization," optimizing content for AI Overviews (AIO), ChatGPT, Claude, and Perplexity with a focus on citation authority, structured data, and content architecture.
- Oversee technical SEO health across Genentech’s portfolio using Google Search Console and other tools. Drive implementation of advanced Schema markup to communicate effectively with LLMs.
- AI Workstre...
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