Search Engine Optimization (SEO)

Duties and Responsibilities :

-Researching and implementing content recommendations for organic SEO success.

-Track, report, and analyze website analytics.

-Research and implement search engine optimization recommendations.

-Research and analyze competitors.

-Develop and implement link building strategy.

-Work with the development team to ensure SEO best practices are properly

implemented.

-Work with editorial and marketing teams to drive SEO in content creation and content

programming.

-Recommend changes to website architecture, content, linking and other factors to

improve SEO positions for target keywords.

-In-depth experience with website analytics tools (e.g, Google Analytics, Webmaster)

-Working knowledge of HTML, CSS, and JavaScript development and constraints

-Knowledge of ranking factors and search engine algorithms

-Up-to-date with the latest trends and best practices in SEO

Qualification :

-Knowledge of standard and current SEO practices

-Knowledge of HTML/CSS

-Experience with SEO reporting

-Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)