SEM SPECIALIST

Join a dynamic team designing lingerie and swimwear for everyday living. We’re a proudly local company with more than 5000 employees and more than 300 stores across Canada and in 19 countries around the globe (100 stores).

Purpose of the Role

Under the supervision of the Director, Digital Acquisition, the SEM Specialist will be responsible for the development, creation, follow-up, and optimization of digital marketing campaigns on various media for La Vie en Rose and Bikini Village.

Main Responsibilities

• Implement media planning and integrate acquisition strategy.
• Contribute to the development of customer acquisition KPIs, strategies and campaigns.
• Create, coordinate, and manage customer acquisition strategies and campaigns on search engines and social media.
• Optimize campaign content to maximize campaign performance.
• Use AI for campaign optimization and content creation to gain efficiency.
• Contribu...