Job Description

Responsibilities

:
  • Support the execution of integrated public relations campaigns/programs that exceed our clients’ goals.

  • Maintain clear and consistent communication; suggest direction and counsel; and offer problem-solving solutions.

  • Utilize excellent contacts to secure consistent media coverage across a wide range of consumer, outdoor, lifestyle, news, and business publications.

  • Deliver outstanding earned media results daily.

  • Ability to expand and build new, meaningful relationships in key publications across print, online, TV, social, radio, podcasts and more.

  • Support internal PR teams and mentor junior employees for professional growth; provide proper feedback and guidance; motivate team members to be creative and to achieve excellent results. 

  • Play an integral role in the development of communications media strategies and plans.

  • Review and develop press materials, including but not limited to press releases, media advisories, key messages, Q&As, and executive remarks.

  • Infuse innovative digital and social strategies into client programs.

  • Research and participate in new business presentations; assist in the development of RFPs that showcase our unique capabilities and proven results.

  • Stay on top of current trends across media and outdoor, wellness, and lifestyle industries to strengthen client programming.

    • Qualifications:

  • 4+ years of prior Consumer PR leadership roles (preferably focused on PR clients in food/beverage/wellness lifestyle). Having that prior experience be PR agency-based is strongly preferred.

  • Bachelor’s degree required.

  • Proven history leading a PR team and driving significant results.

  • Exceptional media relationships with top-tier national trade outlets; proven history of generating significant media placements.

  • Ability to develop and execute both media relations and marketing communications programs successfully.

  • Excellent writing and editing skills (familiar with AP style).

  • Strong communications skills, project management capabilities and proven problem-solving ability.

  • Ability to manage multiple projects simultaneously and meet all deadlines.

  • Effectively work as part of a team, share information freely and support the common goals of the group. A true team player.

  • Detail-oriented, organized, hardworking, flexible, and thorough.

    • #LI-KM1 #LI-Hybrid New York, NY


    Anticipated Salary: $76k to $80k. Commensurate with experience and depending upon workplace.

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