Senior Account Manager

Overview

Join our team as a Senior Account Manager , where you’ll lead innovative, insight-driven campaigns that shape culture and deliver measurable impact. You’ll bring strategic influencer and earned media vision, creative thinking, and flawless execution to integrated communications programs spanning earned media, social, influencer, experiential, and digital.

Responsibilities

• Lead integrated campaigns combining earned media, social, influencer, and paid tactics.
• Be a driving force for the Centre of Excellence for Earned Media at MSL, as one of the go-to leaders on earned media strategy at the company. This role is in addition to account work and includes working with a team to provide company-wide weekly insights on media trends and journalist job movement, maintaining and developing strong relationships with journalists across Canada, pitch-hitting on MR campaigns to secure top targets, leading regular training on MR across the ...