Senior Analyst, Analytics & Insights

Job Description:

We are seeking a Senior Analyst to join our Marketing Analytics team. In this role, the Senior Analyst delivers insights that guide marketing strategy and business decisions. The role analyzes full‑funnel performance across business units, develops target segments in Data Cloud, and partners across teams to identify optimization opportunities. This role is for someone that likes to dive deep into data and provide insights and recommendations.

Essential Duties and Responsibilities

• Analyze marketing performance across business lines by measuring top‑of‑funnel activities and conversion metrics to identify optimization opportunities.

• Define and build target segments within Data Cloud and measure segment performance to inform GTM strategy.

• Gather and clarify reporting and segmentation requirements, then execute with precision to deliver accurate dashboa...