Senior Analyst, Data & Analytics

Seeking a Senior Analyst, Data & Analytics, to research, analyze, and report on omnichannel media, including market trends, competitors, customers, and campaign performance.

Responsibilities

• Manage assigned client engagements and workloads
• Manage data visualization platforms, including managing the API connections and offline data inputs, updating data models as needs change, establishing templates and best practices for the organization
• Understand and help define the Key Performance Indicators (KPIs) of campaigns and marketing activities and derive relevant metrics, targets, and data collection strategies
• Devise and own analytics and reporting processes, including requirements-gathering in collaboration with internal stakeholders
• Execute data visualization and dashboards in Tableau Fu nction as a liaison between account teams and technical resources to translate business needs into data infrastructure and reporting ...