SENIOR ANALYST, MEDIA ANALYTICS

SENIOR ANALYST, MEDIA ANALYTICS

Summary of Position:

The Senior Analyst, Media Analytics will leverage data to drive insights and support strategy for MODCO’s portfolio of clients. This role will contribute to the day-to-day requirements of the Analytics Team and will work closely with media supervisors and directors, as well as Technical Development, SEO, and Paid Media teams. The Senior Analyst will engage directly with internal and external stakeholders to review how client media investments are performing, identify ways to optimize and grow their media investment, bring innovation to clients, and elevate their understanding of performance. The goal for this role is to contribute to the expansion of the agency’s reporting & insights capabilities that lead to better integrated marketing strategies, specifically around the understanding that data fuels action.

Responsibilities:

• Performance Analytics: ...