Senior Apparel and Merchandise Illustrator

About Us

The Souled Store is a homegrown youth casual-wear brand founded in 2013. Today, we are one of India’s largest online merchandising platforms, with licensing partnerships including Disney, Warner Bros., WWE, IPL and Viacom18 among others.

We create products inspired by pop culture - superheroes, movies, TV shows cartoons—while also staying deeply rooted in evolving youth fashion and lifestyle trends. Alongside our core men’s and women’s apparel categories, we are actively expanding into new product lines such as activewear, Supima products, personal care (perfumes), footwear and backpacks.

While we began as a digital-first brand, we have steadily expanded into offline retail and currently operate 60+ stores across India, with further pan-India expansion underway.

The Souled Store was built on a simple belief: people do their best work when they love what they do. We believe work should be driven by ownership, curiosity, and leadership at every level - not just by titles. Over the years, we’ve built a team of like-minded individuals who work smart, take accountability, and grow with the business.

If you resonate with our culture and want to be part of an aggressively scaling, consumer-first brand, we’d love to have you join us.

Role Overview -

The Illustrator will play a pivotal role in bringing creative concepts to life through exceptional illustration and design expertise. The role requires a keen eye for detail, a strong sense of storytelling, and the ability to translate ideas into captivating visuals. This position is ideal for someone passionate about creating unique, trend-forward visuals that resonate with diverse audiences.

Key Responsibilities -

● Combining hand-drawing and painting with digital media to create complete illustrations

● Refining designs with illustration software using various colors, graphics and effects to better convey each concept

● Obtain design approval through the submission of rough arrangements/layouts/ sketches of ideas from your senior management.

● Executing design concepts based on illustration on Apparels & accessories (T-shirt, dresses, shirts, shoes etc.) for licensed merches like Marvel, DC, Harry potter, Friends etc. Non-licensed merches and Cliental projects.

Skills & Qualifications -

● Proficient with different design softwares like Adobe Illustrator, Adobe photoshop

● A strong portfolio of illustration in a similar industry.

● Hands-on experience with computer-aided design (CAD) software

● Drawing skills with an attention to detail.

● Ability to work in a fast-paced and dynamic environment and coordinate with cross-functional teams and colleagues as necessary.

● A keen eye for aesthetics and details.

● Team player with ability to prioritize & handle multiple projects to meet

Deadlines.

Education & Experience -

● 2-4 years experience designing for an apparel brand or similar.

● Bachelor of Fine Art/ Design or related field.