Job Description
Amgen harnesses the best of biology and technology to fight the world's toughest diseases, and make people's lives easier, fuller and longer. We discover, develop, manufacture and deliver innovative medicines to help millions of patients. Amgen helped establish the biotechnology industry more than 40 years ago and remains on the cutting-edge of innovation, using technology and human genetic data to push beyond what's known today.
About the Role:
The Customer Data Platform (CDP) Operations Specialist plays a critical role in enabling personalized, data-driven customer engagement across Amgen's omnichannel ecosystem. This position is responsible for building, managing, and optimizing audience segmentation and activation through Salesforce CDP (Data Cloud), ensuring customer profiles are unified, reliable, and actionable for marketing campaigns. The role partners closely with marketing, data, and operations teams to desi...
About the Role:
The Customer Data Platform (CDP) Operations Specialist plays a critical role in enabling personalized, data-driven customer engagement across Amgen's omnichannel ecosystem. This position is responsible for building, managing, and optimizing audience segmentation and activation through Salesforce CDP (Data Cloud), ensuring customer profiles are unified, reliable, and actionable for marketing campaigns. The role partners closely with marketing, data, and operations teams to desi...
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