Senior Associate, Program Manager - Channels, Small Medium Enterprises

Job Purpose :

This role focuses on driving lead generation for SME lending through Coverage and various channels -- Branches, partnerships, digital platforms, and Referral while actively managing lead performance and digital initiatives. It also involves optimizing channel service through training and fostering strong relationships with external partners to achieve business targets.

Key Accountibilities :

• Activation of all key channels
• Drive RM and Channel productivity
• Run contest/campaigns to drive business for both NTB/ETB
• Help in commercialisation of new product / programs.

Job Duties & Responsibilities :

• Drive lead generation for SME through internal and external channels (Branch, RM, Referral Partner, Digital, Ecosystem) via various initiatives and campaigns.
• Partner with GSMC to create tailored collateral and overall SME offering awaren...