Job Description
**POSITION SNAPSHOT**
Location: Jordan / Lebanon
Role: Cluster Senior Brand Manager, Dairy
**POSITION SUMMARY**
Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
**MAIN PURPOSE OF THE JOB**
Helps to shape and activate outstanding Consumer strategies for the Cluster, with best-in-class localized Consumer Engagement, translating brand visions into local context, leading on the activation of MENA strategy & building plans for the respective cluster for superior brand engagement initiatives (Content, specific I&R deployment, activations) with flawless execution, rooted in consumer and shopper centricity.
**A DAY IN THE LIFE …**
+ **Consumer & Shopper Centricity:** Gathersdata and inputs to participate in the category Ideation & pipeline, helping to identify confirmed and emerging opportunities and trends and prioritization for the cluster.
+ **Business Planning:**
+ Portfolio strategy implementation in the cluster: following the role of each brand/segment by country, recommends the allocation of the needed resources & plans to achieve the set targets, and tracks the PFME at cat. /brand/cluster/OPC based on the pre-defined budgets, drive recommendations for the revisions
+ Work on the promotional plans in line with the promotional strategy, and ensure cross-functional coordination with relevant stakeholders (CDT Cluster, A&P, HO when relevant…)
+ **Brand & Communication activation & deployment:**
+ Further localize, adapt and amplify the overall campaigns, creating local touchpoint plans, developing media planning with 1 integrated media brief
+ Works on the end to end from briefing to post-launch, In partnership with the brand Gatekeeper
+ Shopper communication support to CDT Cluster
+ **I&R Deployment:** Drives the packaging in the respective cluster (dedicated SKUs) –following the packaging guidelines, and coordinates the process with D2D delivery team
**What will make you successful…**
+ Minimum 6 to 8 years’ experience in marketing, which may include some years in other function ideally in CDT/ Sales at Nestlé or equivalent FMCG.
+ Understanding of key drivers of brand/product P&L and how to action them.
+ Experience in leading product launch or complex renovation projects working with cross functional teams.
+ Project management skills.
+ Strong relationship management and communication skills.
Location: Jordan / Lebanon
Role: Cluster Senior Brand Manager, Dairy
**POSITION SUMMARY**
Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
**MAIN PURPOSE OF THE JOB**
Helps to shape and activate outstanding Consumer strategies for the Cluster, with best-in-class localized Consumer Engagement, translating brand visions into local context, leading on the activation of MENA strategy & building plans for the respective cluster for superior brand engagement initiatives (Content, specific I&R deployment, activations) with flawless execution, rooted in consumer and shopper centricity.
**A DAY IN THE LIFE …**
+ **Consumer & Shopper Centricity:** Gathersdata and inputs to participate in the category Ideation & pipeline, helping to identify confirmed and emerging opportunities and trends and prioritization for the cluster.
+ **Business Planning:**
+ Portfolio strategy implementation in the cluster: following the role of each brand/segment by country, recommends the allocation of the needed resources & plans to achieve the set targets, and tracks the PFME at cat. /brand/cluster/OPC based on the pre-defined budgets, drive recommendations for the revisions
+ Work on the promotional plans in line with the promotional strategy, and ensure cross-functional coordination with relevant stakeholders (CDT Cluster, A&P, HO when relevant…)
+ **Brand & Communication activation & deployment:**
+ Further localize, adapt and amplify the overall campaigns, creating local touchpoint plans, developing media planning with 1 integrated media brief
+ Works on the end to end from briefing to post-launch, In partnership with the brand Gatekeeper
+ Shopper communication support to CDT Cluster
+ **I&R Deployment:** Drives the packaging in the respective cluster (dedicated SKUs) –following the packaging guidelines, and coordinates the process with D2D delivery team
**What will make you successful…**
+ Minimum 6 to 8 years’ experience in marketing, which may include some years in other function ideally in CDT/ Sales at Nestlé or equivalent FMCG.
+ Understanding of key drivers of brand/product P&L and how to action them.
+ Experience in leading product launch or complex renovation projects working with cross functional teams.
+ Project management skills.
+ Strong relationship management and communication skills.
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