Job Description
Key Responsibilities:
- Map market trends and consumer insights to uncover opportunities in the makeup landscape.
- Conduct in-depth research to guide brand positioning and differentiation.
- Define and lead brand vision, mission, and strategy across all touchpoints.
- Partner with creative, media, and PR agencies to execute bold and consistent brand communication.
- Drive creative development in packaging, product identity, and campaign design.
- Execute high-impact ATL and BTL marketing initiatives, ensuring in-store excellence.
- Track and assess campaign performance to optimize ROI and KPIs.
- Mentor and inspire the team to deliver exceptional outcomes.
- Stay ahead of beauty and makeup trends to drive brand innovation.
Requirements:
- Minimum 15 years of experience in the **beauty, cosmetics, or retail industry**.
- Strategic thinker with creative flair and strong leade...
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