Senior Brand Manager

Role Objective

Lead brand strategy, project launches, and sustenance marketing for SOBHA’s residential portfolio across South India.

The role owns end-to-end brand delivery—from positioning and launch narratives to integrated campaign execution—ensuring SOBHA’s benchmarks of precision, consistency, and craftsmanship are reflected across every touchpoint

Key Responsibilities

Project Launch Ownership

• Lead brand strategy and marketing for new residential project launches
• Build clear positioning, launch narratives, and communication architecture
• Drive pre-launch, launch, and post-launch momentum

Brand Strategy & Consistency

• Develop region-specific brand strategies aligned with SOBHA’s master brand
• Ensure consistency in brand tonality, messaging, and visual language
• Act as the brand custodian fo...