Senior Brand Manager

About Our Client

This opportunity is with a large organization operating in the FMCG industry, known for its commitment to delivering high-quality products and services. The company values strategic thinking and innovation in its marketing and agency department to maintain competitive market positioning.

Job Description

• Develop and implement effective brand strategies to enhance market share and brand equity.
• Lead cross‑functional teams to execute marketing campaigns and initiatives.
• Monitor market trends, competitor activities, and consumer insights to identify opportunities.
• Manage the brand's budget and ensure optimal allocation of resources.
• Collaborate with creative agencies to deliver impactful advertising and promotional materials.
• Analyze campaign performance and provide actionable recommendations for improvement.
• Oversee product launches and ensure alignment with overall brand s...