Senior Business Analyst, Advanced Analytics Solution - Consumer & SME, Group Data & Analytics, [...]

Responsibilities

• Partner with senior leaders in Group Consumer Financial Services to align analytics initiatives with key business priorities, including pricing, product, marketing, and channel strategies.
• Collaborate with cross-functional teams (product, marketing, CRM, data science, and channels) to design and deliver impactful analytics solutions.
• Lead the development and execution of A/B testing and experimentation frameworks to embed a test-and-learn culture.
• Deliver actionable insights in pricing optimization, product portfolio rationalization, campaign effectiveness, and customer value management.
• Establish measurement frameworks and feedback loops to track performance, refine models, and ensure continuous improvement.
• Drive regional alignment by developing scalable analytics models and sharing best practices across markets.
• Provide thought leadership in consumer analytics, champion innovation, and...