Senior Campaign Manager

Title: Sr. Campaign Manager
Years of Experience: 5+
About the Role:
We are looking for a candidate who can conceptualize and drive demand and lead
generation campaigns across various channels, monitor the campaign performance, and
support sales to meet their targets.
Key Responsibilities:
● Plan and execute campaigns to drive demand and lead generation across various
channels such as emails, digital, partnerships, events, and networks.
● Understand the market segments across various verticals and create campaigns for
the target audiences.
● Organize and execute online events to drive lead generation.
● Monitor the campaign performance and optimize them for better reach and
conversions.
● Work closely with the sales team and provide or create relevant sales collaterals to
ensure they meet targets.
● Coordinate with content and media experts as part of campaign execution to improve
marketing results to meet acquisition goals.
● Drive conversions and interest by improving funnel impact from campaigns.

Qualification:
1. 5+ years of relevant experience
2. Bachelor's degree in Technology or MBA in Marketing.
3. As a campaign manager, you will need to exhibit exceptional collaborative skills as
you will be working with cross-functional departments. This will include the sales
team, business development team, content development team, design team, social
media management team, and senior executives.
4. Creating good quality, easy-to-understand content is key as you will be owning
campaign-related content creation.
5. Gaining insights into targeted verticals and audiences is crucial. And as part of your
role, you need to be well acquainted with data analys