Job Description

About

own private label brand, crafted to bring premium-quality everyday

essentials to consumers doorsteps from freshly baked breads and spreads to indulgent

treats and pantry staples. We combine innovation, taste, and trust to deliver products that

redefine convenience and freshness.

Role Overview

As a Category Executive , you will be responsible for driving growth and profitability

across the brand s food and beverage portfolio. You ll support end-to-end category operations

from product development and pricing to supply chain coordination and marketing

ensuring consistently delivers exceptional quality and consumer delight.

Key Responsibilities

1. Category Management & Strategy

Assist in developing and executing category growth strategies aligned with

brand vision.

Monitor category performance metrics (sales, margins, assortment, and inventory

health) and identify improvement areas.

Support in planning and executing product launches, seasonal campaigns, and category

expansions.


2. Product Development & Sourcing

Coordinate with internal product development, sourcing, and quality teams to launch

new SKUs.

Conduct competitive benchmarking on pricing, packaging, and assortment.

Manage vendor relationships to ensure timely production, procurement, and delivery.


3. Pricing & Promotion


Assist in developing pricing strategies and promotional plans to drive category

performance.

Collaborate with marketing and growth teams to plan visibility, sampling, and

communication initiatives.

Track ROI and campaign performance, sharing insights for optimization.

4. Operations & Supply Chain Coordination

Work closely with demand planning, procurement, and warehouse teams to ensure

product availability and optimal inventory levels.

Support in forecasting demand and managing replenishment cycles to minimize out-of-

stock and wastage.

5. Insights & Reporting

Track consumer trends, competitor activities, and category performance through data

analysis.

Prepare regular dashboards, business reviews, and actionable insights for management.

Collaborate cross-functionally to ensure data-driven decision-making.


Qualifications & Skills

Bachelor s degree in Business, Marketing, Technology etc.

1 3 years of experience in category management, FMCG, retail, or e-commerce.

Strong analytical skills with proficiency in Excel and basic understanding of data

visualization tools such as Power BI, SQL

Excellent communication, coordination, and stakeholder management abilities.

Passion for food, brand building, and consumer experience.

Ability to thrive in a fast-paced, entrepreneurial environment.

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