Senior Category Manager

Role Definition

Own the end‑to‑end go‑to‑market (GTM) strategy and P&L for Xiaomi India’s AIoT category (smart home devices, lifestyle and connected ecosystem products), driving growth, profitability, and ecosystem attach with smartphones & tablets.

Key Responsibilities

GTM & Portfolio Strategy

• Define launch and GTM playbooks for new AIoT products: positioning, value proposition, pricing, and channel strategy.
• Conduct opportunity sizing and business cases for new sub‑categories (e.g., robot vacuums, smart security, large appliances) & build business cases to get these products to India.
• Plan product lifecycle: launch, ramp‑up, sustenance, promotions, and end‑of‑life.

Consumer & Market Insights

• Lead category insighting – consumer needs, usage behaviour, barriers, and ecosystem attach drivers.
• Track competition (pricing, specs, communication, channel moves) and translate into counter‑strategies.
• Partner with research / analytics teams on segment definition, TG sharpening, and funnel diagnostics.

Channel & Distribution

• Co‑create sell‑in and sell‑out plans with online and offline channel teams (e‑com, GT, MT, LFR, Mi Stores).
• Decide channel‑wise assortment, pricing ladders, exclusives, and enabler calendars.
• Monitor primary and secondary sales, channel stock, and take corrective actions on demand–supply gaps.

Marketing & Growth

• Work with marketing to craft integrated GTM campaigns (ATL/BTL/digital/influencer) for AIoT.
• Drive “Smartphone x AIoT” attach programs, cross‑sell/upsell journeys, and bundling strategies.
• Own key GTM KPIs: awareness, consideration, attach rate, repeat/upgrade, and category NPS.

Cross‑Functional Leadership

• Partner with product, supply chain, finance, legal, and service to ensure seamless launches and scale‑up.
• Provide inputs to global teams on India requirements (localization, feature set, compliance, pricing bands).
• Mentor and manage a small team of category / GTM managers.

Key Success Metrics

• Revenue and margin delivery vs AOP for AIoT category.
• Market share gains in priority sub‑categories.
• Smartphone‑to‑AIoT attach rate and ecosystem penetration.
• On‑time launch execution and sell‑through vs plan.
• Category NPS and brand health for AIoT.

Job Requirements

• 7–12 years of experience in Product/GTM/Category/Sales Planning roles, preferably in CE/Mobiles domain.
• Strong expertise in pricing, gross margin management, inventory planning, and end-to-end demand/production planning.
• Proven ability to manage sales/ business growth targets and bottomline delivery.
• Strong analytical capability to interpret market size shifts, user insights, competitive trends, and category dynamics.
• Demonstrated success in leading product launches and coordinating with cross-functional teams (Sales, Marketing, Supply Chain, Legal).
• Strong communication, structured thinking, and proficiency with Excel/Sheets and analytics tools; ability to operate effectively in fast-paced environments.