Job Description
Role Definition
Own the end‑to‑end go‑to‑market (GTM) strategy and P&L for Xiaomi India’s AIo T category (smart home devices, lifestyle and connected ecosystem products), driving growth, profitability, and ecosystem attach with smartphones & tablets.
Key Responsibilities
GTM & Portfolio Strategy
- Define launch and GTM playbooks for new AIo T products: positioning, value proposition, pricing, and channel strategy.
- Conduct opportunity sizing and business cases for new sub‑categories (e.g., robot vacuums, smart security, large appliances) & build business cases to get these products to India.
- Plan product lifecycle: launch, ramp‑up, sustenance, promotions, and end‑of‑life.
Consumer & Market Insights
- Lead category insighting – consumer needs, usage behaviour, barriers, and ecosystem attach drivers.
- Track competition (pricing, specs, communication, channel moves) and translate into counter‑strategies.
- Partner with research / analytics teams on segment definition, TG sharpening, and funnel diagnostics.
Channel & Distribution
- Co‑create sell‑in and sell‑out plans with online and offline channel teams (e‑com, GT, MT, LFR, Mi Stores).
- Decide channel‑wise assortment, pricing ladders, exclusives, and enabler calendars.
- Monitor primary and secondary sales, channel stock, and take corrective actions on demand–supply gaps.
Marketing & Growth
- Work with marketing to craft integrated GTM campaigns (ATL/BTL/digital/influencer) for AIo T.
- Drive “Smartphone x AIo T” attach programs, cross‑sell/upsell journeys, and bundling strategies.
- Own key GTM KPIs: awareness, consideration, attach rate, repeat/upgrade, and category NPS.
Cross‑Functional Leadership
- Partner with product, supply chain, finance, legal, and service to ensure seamless launches and scale‑up.
- Provide inputs to global teams on India requirements (localization, feature set, compliance, pricing bands).
- Mentor and manage a small team of category / GTM managers.
Key Success Metrics
- Revenue and margin delivery vs AOP for AIo T category.
- Market share gains in priority sub‑categories.
- Smartphone‑to‑AIo T attach rate and ecosystem penetration.
- On‑time launch execution and sell‑through vs plan.
- Category NPS and brand health for AIo T.
Job Requirements
- 7–12 years of experience in Product/GTM/Category/Sales Planning roles, preferably in CE/Mobiles domain.
- Strong expertise in pricing, gross margin management, inventory planning, and end-to-end demand/production planning.
- Proven ability to manage sales/ business growth targets and bottomline delivery.
- Strong analytical capability to interpret market size shifts, user insights, competitive trends, and category dynamics.
- Demonstrated success in leading product launches and coordinating with cross-functional teams (Sales, Marketing, Supply Chain, Legal).
- Strong communication, structured thinking, and proficiency with Excel/Sheets and analytics tools; ability to operate effectively in fast-paced environments.
Own the end‑to‑end go‑to‑market (GTM) strategy and P&L for Xiaomi India’s AIo T category (smart home devices, lifestyle and connected ecosystem products), driving growth, profitability, and ecosystem attach with smartphones & tablets.
Key Responsibilities
GTM & Portfolio Strategy
- Define launch and GTM playbooks for new AIo T products: positioning, value proposition, pricing, and channel strategy.
- Conduct opportunity sizing and business cases for new sub‑categories (e.g., robot vacuums, smart security, large appliances) & build business cases to get these products to India.
- Plan product lifecycle: launch, ramp‑up, sustenance, promotions, and end‑of‑life.
Consumer & Market Insights
- Lead category insighting – consumer needs, usage behaviour, barriers, and ecosystem attach drivers.
- Track competition (pricing, specs, communication, channel moves) and translate into counter‑strategies.
- Partner with research / analytics teams on segment definition, TG sharpening, and funnel diagnostics.
Channel & Distribution
- Co‑create sell‑in and sell‑out plans with online and offline channel teams (e‑com, GT, MT, LFR, Mi Stores).
- Decide channel‑wise assortment, pricing ladders, exclusives, and enabler calendars.
- Monitor primary and secondary sales, channel stock, and take corrective actions on demand–supply gaps.
Marketing & Growth
- Work with marketing to craft integrated GTM campaigns (ATL/BTL/digital/influencer) for AIo T.
- Drive “Smartphone x AIo T” attach programs, cross‑sell/upsell journeys, and bundling strategies.
- Own key GTM KPIs: awareness, consideration, attach rate, repeat/upgrade, and category NPS.
Cross‑Functional Leadership
- Partner with product, supply chain, finance, legal, and service to ensure seamless launches and scale‑up.
- Provide inputs to global teams on India requirements (localization, feature set, compliance, pricing bands).
- Mentor and manage a small team of category / GTM managers.
Key Success Metrics
- Revenue and margin delivery vs AOP for AIo T category.
- Market share gains in priority sub‑categories.
- Smartphone‑to‑AIo T attach rate and ecosystem penetration.
- On‑time launch execution and sell‑through vs plan.
- Category NPS and brand health for AIo T.
Job Requirements
- 7–12 years of experience in Product/GTM/Category/Sales Planning roles, preferably in CE/Mobiles domain.
- Strong expertise in pricing, gross margin management, inventory planning, and end-to-end demand/production planning.
- Proven ability to manage sales/ business growth targets and bottomline delivery.
- Strong analytical capability to interpret market size shifts, user insights, competitive trends, and category dynamics.
- Demonstrated success in leading product launches and coordinating with cross-functional teams (Sales, Marketing, Supply Chain, Legal).
- Strong communication, structured thinking, and proficiency with Excel/Sheets and analytics tools; ability to operate effectively in fast-paced environments.
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