Senior Category Manager

Role Definition

Own the end‑to‑end go‑to‑market (GTM) strategy and P&L for Xiaomi India’s AIoT category (smart home devices, lifestyle and connected ecosystem products), driving growth, profitability, and ecosystem attach with smartphones & tablets.

Key Responsibilities

GTM & Portfolio Strategy

• Define launch and GTM playbooks for new AIoT products: positioning, value proposition, pricing, and channel strategy.
• Conduct opportunity sizing and business cases for new sub‑categories (e.g., robot vacuums, smart security, large appliances) & build business cases to get these products to India.
• Plan product lifecycle: launch, ramp‑up, sustenance, promotions, and end‑of‑life.

Consumer & Market Insights

• Lead category insighting – consumer needs, usage behaviour, barriers, and ecosystem attach drivers.
• Track competition (pricing, specs, communication, channel moves) and translate into counter‑...